For a company, working alongside a charity is good for the community and society, but it can also be great for business. Corporate social responsibility is becoming increasingly important, with more and more businesses identifying as socially responsible. Many consumers would choose a company which supports a charity over one that doesn’t, and employees are increasingly looking to work within an environment which holds social values in the same esteem as financial values.
Lanswood support March 4 CENS
One of our fantastic supporters are Lanswood Developments, a local Property Development Company, who came on board this year and sponsored our annual fundraising event March 4 CENS. Lanswood enjoys working in partnership with local authorities and community groups, and has so far donated around £50,000 to local charities and community projects.
There are many ways businesses can work with charities. Lanswood use sponsorship, donations and the creation of special experiences to support their chosen charities. They support a huge mix of charities including Macmillan Cancer Support, The Tom Bowbridge Foundation, Elmstead Primary School, Age Concern, Debra, St Helena Hospice, Starlight and of course CENS.
Delivering a positive impact within the community
We were delighted when Lanswood agreed to sponsor our event March 4 CENS, as it meant that every hard-earned penny raised by our fundraisers, would go directly to the charity. But how do Lanswood select which charities to support?
Managing Director, Darin Shaikly said, “We like to help a variety of charities, both local and national. We choose local charities as we are committed to delivering a positive impact within the local community. By supporting smaller charities based within our community, we can really see the impact we are having first-hand. We can visit the charities, meet the people we are helping and offer targeted and meaningful support.”
Delighted to be on board
Darin continues, “We chose to support CENS because we wanted to help promote the good work they do. It must be dreadful to find yourself homeless, so Lanswood are proud to help a local homeless charity which is really making a difference. Their positive move-on rates are excellent and if we can contribute in any way to that success, then we are delighted to be on board.”
“When we were approached to sponsor the event, we were thrilled. We are incredibly humbled and inspired by the dedication and selflessness of the participants in the event. Their unwavering commitment to making a difference is truly admirable and serves as a shining example for us all. We are sincerely grateful to CENS for providing us with the opportunity to sponsor such a fantastic cause.”
Lanswood and Darin, really set a great example about how supporting a charity can be beneficial to both. Not only did they sponsor the event, but his wife took part, and they both joined us on our final day for a group walk through Colchester, ending at the shelter, where they met the staff and had the opportunity look around the shelter and learn more about the work we do. Almost £10,000 was raised, and this generated plenty of positive publicity for both Lanswood and CENS, as well as providing much-needed funds to help with the day-to-day running of the shelter.
Get in touch and get involved
Not all partnerships are the same. Some businesses prefer to donate money directly, others like to get their employees involved with fundraising, a few can offer hands-on help with practical support such as repairs or therapies for instance. We are always happy to hear from local businesses who want to partner with us, as this is when the community really comes together.
To find out more about working with CENS head to our Get Involved page or contact us via email.
We will be running March 4 CENS again in 2024, so look out for information. Registration will be open in January. Click here to read more about the 2023 event.